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Why Clean Beauty

It really comes down to not sacrificing your health for beauty.

The skin is our largest organ absorbing up to 70% of what we put onto it into our bloodstream. We put a lot of importance on avoiding pesticides and processed foods in our diets, yet we often don’t think about the endocrine disrupting chemicals in our everyday beauty products that can be equally harmful to our bodies.

Why do we put chemicals onto our skin that wouldn’t pass the ingredient test if put in our food? We want to feel good inside and out, right?

It’s pretty overwhelming to consider changing your entire beauty regime and it’s not ideal to have to throw away all of your products at once, so we suggest starting small. Make the clean-beauty switch with the products that you use the most on a daily basis, such as your cleanser, moisturizer and deodorant. Then perhaps look at switching out other items as they run out.

Finding the right alternative can open up a can of worms as you try to decipher the terms ‘natural’, ‘eco’, ‘green beauty’ – that is because there is currently no universal definition of what ‘clean beauty’ is and the list of banned cosmetic ingredients differs greatly from country to country. For example, there are approximately 1,400 banned ingredients in the EU, 600 banned ingredients in Canada and only 30 banned ingredients in the USA. Next time you go to buy a conventional beauty brand, look at where it is made and read the ingredients list – you may be unpleasantly surprised at what you find.

Biddy + May has taken out the confusion by only selecting products and brands that avoid ALL toxic and harmful ingredients. Check out our ‘No Go List’ of the ingredients that you’ll never find in any of the products we stock. We’ve read the labels, so that you don’t need to.

We hope you have fun making the clean-beauty switch and we are here to help with any questions you may have.

Welcome to the Clean Beauty Movement because Clean Beauty is definitely the New Black.