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Our Position on Cruelty-Free

All products we stock at Biddy + May are always 100% natural and cruelty-free. We want to help people make educated choices around their beauty and skincare routines. Education is a part of that, promoting the use of natural beauty brands and consciousness around using natural, cruelty-free skincare and make up products. Self-care is non-negotiable, and while we think everyone deserves healthy glowing skin, we don’t think we should have to compromise animal welfare in pursuit of beauty.


A selection of clean, cruelty-free and vegan skincare.

Cruelty-Free vs Vegan

Often cruelty-free and vegan are used interchangeably, but they mean different things.

Vegan means a product does not contain any animal products or animal-derived ingredients. It describes the ingredients, rather than the production process and therefore, products tested on animals may call themselves vegan without being cruelty-free.

Cruelty-free means the finished product was not tested on animals; it refers to and describes the testing process - not the ingredients where most animal testing occurs. Therefore a cruelty-free product can contain non-vegan ingredients, such as lanolin, honey, beeswax or collagen. Clarity around the ingredients, the raw materials is an important distinction because a product can claim cruelty-free even if the ingredients used to make the product were tested on animals.

For more clarity, some 100% vegan brands - vegan and cruelty-free will certify with an independent third party such as The Vegan Society, PETA, or the Leaping Bunny Programme. Certification requires that no new animal testing is employed at any stage of product development by the company, its laboratories, or ingredient suppliers. If you are unsure of a brand's cruelty-free status, Cruelty-Free Kitty is the Internets’ most comprehensive, current list of 100% vegan brands.

100% vegan brands do not contain any animal products or animal-derived ingredients. They do not test their ingredients; do not test their products on animals. 100% vegan brands do not hire or ask third parties to test their ingredients or final products on animals on their behalf. They have contractual agreements with their raw material suppliers to ensure they are not testing on animals. They do not sell in China where brands are currently required to submit their products for animal testing if they want to sell in China. However, the Chinese government has announced that, by 2020, long-contested laws that made animal testing mandatory will be lifted.

We only allow a small handful of non-vegan ingredients such as honey and beeswax. One of the brands we admire, (M)ANASI7 uses beeswax in their All Over Colour formula. (M)ANASI7 is cruelty-free, but this product would not be suitable for vegans.

Vegan and cruelty-free labels do not necessarily mean that a product is 100% natural and clean - although all our natural beauty products ARE clean beauty compliant. For more information, please see our selection process.


 Discover and Shop Vegan Skincare and Vegan Make Up