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Top 10 Natural Make Up Bestsellers

by Biddy + May Admin Crew |

Are you in love with clean make up?

Switching to clean beauty brands is exciting and liberating - but it can be hard to know where to start with natural make up! Or maybe you're a long time natural beauty queen and looking for new inspiration on the best non-toxic make up products in New Zealand. 

Here's a little quiz to help you shop by your natural make up priorities. Rank these from most important to least - and rest assured, every natural make up brand in our store is 100% cruelty free beauty, and make up free from toxins: 

  • Toxin free make up - no harmful chemicals on your skin
  • Cruelty free - no animals harmed
  • Vegan skin care and make up - no animal products or by-products
  • Locally made - shop NZ Made natural beauty brands
  • Multi-use natural beauty products - do more with less

It also helps to know what our Biddy + May clean beauty shoppers love the most! So we're sharing our tried and true, proven and loved, top 10 best natural make up products.


Our top 10 clean make up best-sellers:

Suntegrity 5 In 1 Tinted Moisturiser with SPF30

This multi-tasking gem is our firm favourite as it has so many skin benefits. It’s a natural, mineral BB cream that is super hydrating with the added benefit of protecting your precious face from any UV damage with an SPF30. It’s great for all skin types even sensitive and acne prone and it comes in 4 shades. 

Lily Lolo Natural Vegan Mascara

When we discovered that this natural, vegan mascara actually worked and looked as good as mainstream mascara, we just had to add it to our store. It’s a quick drying, buildable mascara that lengthens lash your look. It washes off with just water if you like to take the easy road (of course it’s always best to cleanse - but we get it!)

Ere Perez Oat Milk Foundation

Easy to apply, wear as a light coverage or build for heavier coverage. Great for all skin types, comes in 8 skin shades, won’t clog your pores as the all natural ingredients allow your skin to breath. (quick beauty hack - mix a small amount of Oat Milk Shade of your choice with Moringa All Beauty Creme for a very light, dewy look, great for the weekend when you just want a hint of colour)

(M)ANASI7 All Over Colour

Can you tell? We're all about multi-functional natural beauty products! All Over Colour comes in 6 shades that can be worn as lip, cheek and eye make up. Made with high quality, nourishing natural and organic make up ingredients, they look good and ensure your skin stays hydrated also. A little of this natural beauty will go a long way. Have some fun and mix a couple of shades together to create your individual look. 

Axiology Soft Cream Lipstick

Vegan lipstick with completely natural and nourishing ingredients to keep your lips looking good, and feeling great. This toxin free lipstick glides on beautifully and provides great colour payoff. Free from all the usual chemicals (and lead based colourants) that come with mainstream lipsticks, all colour pigments are earth derived and free from coal tar dyes. Choose from 6 shades from natural to striking.

(M)ANASI7 Strobelighter

Highlight, sculpt and moisturise with Strobelighter. This beauty is of our favourites for its ability to be used directly onto fresh, moisturised skin, mixed into foundation, or layed overtop of primer and foundation. It can also be used as a subtle eyeshadow. Three shades of Strobelighter give the ability to have many different natural make up looks, from daytime make up to a more dramatic night time look.

Ere Perez Avocado Waterproof Mascara

What, a natural waterproof mascara!? Can it be?

Absolutely - this product is amazing and does what is says on the label! We’ve personally road tested it swimming , horse riding and also at one of those life events that isn’t a good time; a funeral. It’s a buildable, volumising, waterproof mascara. Ere Perez is an innovative leader in the field of natural make up and we love everything she does.


Ao Skincare Glacial Melting Cleanser

The ultimate natural make up remover made with New Zealand natural ingredients that give a really deep skin cleanse, while also protecting the delicate skin. Simplify your beauty routine, declutter your bathroom cabinet, and choose quality clean beauty products.

Ere Perez Eco Vegan Smudge & Shade Brush

Dual ended for versatility! Use to smudge eyeliner and get the right amount of eyeshadow in the right place. Made with a corn resin handle and soft vegan-friendly bristles - this vegan make up brush is another wonderful multi-tasking must-have to add to your clean beauty capsule.

Suntegrity Natural Face Sunscreen and Primer

Containing an SPF30 to protect, this natural sunscreen is also perfect for priming skin for make up. Wear your natural sunscreen alone, or with a light sweep of All Over Colour or Strobelighter to enhance your natural glow.

Do you have questions about our natural make up range? 

We would love to hear from you - - we are always happy to answer questions about the best natural make up for your skin type or colouring, and share our favourite tips for use.

All our natural cosmetics are tested by our team and have to pass our 'we love it' test before they hit the store. We work with clean beauty make up brands who share our vision of toxin free cruelty free beauty. 

Find out more about how we select clean beauty make up products to add to our store, and the toxins we absolutely avoid.